Aprilia has announced significant sales achievements for 2025, with its models securing top positions in the sportbike segment. The popular Aprilia RS 660 was crowned the best-selling sportbike in Italy for the year, closely followed by the India-manufactured Aprilia RS 457, which secured the second spot.
Italian Sportbike Segment Sees Aprilia Ascendancy
The combined sales performance of the RS 660 and RS 457 models has resulted in Aprilia capturing over 21 percent of the total market share within the sportbike category in Italy. This impressive feat underscores the brand’s strong appeal and competitive edge in its home market.
The Aprilia RS 660 has consistently been a strong performer, appealing to riders seeking a blend of performance, style, and advanced technology. Its success in Italy is a testament to its widespread acceptance among motorcycle enthusiasts.
The inclusion of the RS 457, a model specifically designed with accessible performance in mind and manufactured in India, has further bolstered Aprilia’s position. The model’s strong showing highlights the growing demand for well-engineered, mid-weight sportbikes.
European Market Leadership and US Growth Momentum
Aprilia’s success is not confined to Italy. The brand has emerged as the leading European manufacturer in the fully-faired sportbike segment across the continent for 2025. While exact sales figures have not been publicly disclosed, Aprilia claims to have surpassed the combined sales of its two primary European competitors within this specific market segment.
This pan-European leadership signifies Aprilia’s robust product portfolio and effective market strategy across diverse European territories. The brand’s focus on delivering performance-oriented motorcycles with distinctive Italian design flair appears to be resonating with a broad customer base.
Aprilia Achieves Remarkable Growth in the US Sportbike Sector
The United States market also reflects Aprilia’s expanding influence. In 2025, the brand ranked fifth overall in sportbike sales, distinguishing itself as the leading European manufacturer in this competitive category.
More significantly, Aprilia reported the highest growth rate among all manufacturers in the US sportbike market for 2025. The brand experienced a substantial 30 percent increase in sales compared to the previous year, indicating a rapidly growing rider base and increasing market penetration.
This double-digit growth in the US suggests that Aprilia’s offerings are meeting the demands of American riders, potentially capitalizing on segments underserved by other manufacturers or attracting riders with its unique brand proposition.
Aprilia RS 457: Pricing and Variants in India
In India, the 2026 Aprilia RS 457 was launched recently, making its debut with a starting price of Rs 4.22 lakh (ex-showroom, Maharashtra). The motorcycle is available in two new color schemes: Coral Blue Snake and Arsenic Yellow, offering riders choices that reflect vibrant aesthetics.
For enthusiasts seeking a more performance-oriented package with enhanced visual appeal, Aprilia also introduced a GP Replica variant. This special edition features official sponsor graphics, a stealthy blacked-out finish for the frame and swingarm, and comes equipped with a bi-directional quickshifter as standard. The GP Replica variant is priced at Rs 4.37 lakh.
The introduction of the RS 457 in India, coupled with its strong sales performance in Italy, positions Aprilia for continued success in key global markets. The combination of established models like the RS 660 and newer, strategically priced models like the RS 457 allows the brand to cater to a wider spectrum of sportbike enthusiasts.
